Chris Cruz
I help leaders develop the human skills and holistic thinking that creates lasting results within themselves and their brand.
You don’t need another framework.
You need a place to become the kind of leader your brand and team can trust.
I draw on 15 years of experience leading human transformation, developing teams, and shaping brand cultures that connect purpose with performance.
I’m the Co-Founder of Studio H+U, a brand strategy agency that builds holistic brands from the inside out.
I also serve as Creative Director at Harbor + Union, a business growth hub helping companies scale through clarity and culture, and as Managing Director of the Diakonia Impact Fund, guiding faith-based philanthropy toward lasting impact for a thriving holding company.
Before these ventures, I spent 16 years as a pastor—developing leaders and rebuilding teams across churches and nonprofits.
One-on-one plans to grow your leadership skills
The Leader Development Playbook:
Leadership’s outdated and needs a more holistic, human way forward.
First, by leaders mastering the human skills that let us lead people well.
Second, by deeply understanding ourselves because self-awareness fuels true growth.
Anatomy of a Brand Podcast
Every week I talk with the people shaping culture—founders, marketers, entrepreneurs and creatives to uncover what drives great brands forward so yours never settles.